Orlando, FL – Vermeer Southeast is excited to announce the promotion of Dan Rockefeller to Chief Financial Officer. With a career that spans nearly two decades at the company, Rockefeller has played a pivotal role in shaping the financial and administrative strategies that are foundational to Vermeer Southeast’s success.

Dan Rockefeller embarked on his journey at Vermeer Southeast in 2005 as the Controller, after starting his career as a Financial Analyst at Lockheed Martin. His role at Vermeer has expanded over the years, incorporating significant project management responsibilities, which have consistently underscored his commitment to process improvement and operational excellence.

Reflecting on his new role, Dan shares his enthusiasm: “I’m grateful for the opportunity to continue to serve Vermeer Southeast and to act as a steward of the resources that God has entrusted to us. It’s a privilege to align my professional endeavors with our SHINE vision—Serve Others, Honor God, Improve Continually, Navigate by Values, and Excel in Relationships—which resonates deeply with my personal values.”

Scott Coley, CEO of Vermeer Southeast, praised Dan’s dedication: “Dan has been an essential member of our team for nearly 20 years, demonstrating outstanding leadership and a keen ability to enhance our financial operations. His role saw him not only excel in managing our finances but also in leading our administrative tasks with great skill.”

Dan adds, “My approach has always been to think like an owner, a mindset instilled in me from my early days working in my grandfather’s construction business. This perspective has been crucial throughout my career and has continued to influence my work at Vermeer Southeast. I am committed to learning and growing within my role, ensuring that I contribute to our team’s and our company’s future successes.”

About Vermeer Southeast: Since 1967, Vermeer Southeast has served the southeast with equipment, parts, and service and the right productivity solutions for tree care, landscape, wood waste, recycling, pipeline, utility installation, and vacuum excavation. In 2019, Vermeer Southeast became 100% employee-owned through an employee stock ownership plan (ESOP). While the company’s corporate office is in Orlando, Vermeer Southeast operates stores throughout Florida in Boynton Beach, Clearwater, Ft. Myers, Jacksonville, Miami, Orlando, and Pensacola; in Georgia at Buford, Marietta, and Savannah; and in Birmingham, Alabama. An additional location in Huntsville is set to open in 2026, further expanding their commitment to customer service. Vermeer Southeast also serves the Bahamas, Turks and Caicos, the Cayman Islands, and Bermuda as Vermeer Islands.